E-cigarette users say vaping makes them feel better and stop smelling of smoke

Vapers say switch to electronic cigarettes means they can smoke in company without offending people and their lungs feel healthier

“It helps more with the social aspect of life than anything,” said Elijah Williams, manager of House of Vapes, a dimly lit east London cafe full of small flavour phials with names ranging from Grape to OMG.

“You don’t realise until you start using it around friends and they’re not bothered because it smells like strawberry.”

Related: Public health agency backs e-cigarettes as safer than smoking

Related: E-cigarettes: is vaping any safer than old-fashioned smoke?

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