Advertising Standards Authority’s ruling criticises YSL’s use of female model with ‘very thin’ legs and ‘visible rib cage’, calling fashion advert ‘irresponsible’
An advert by the fashion company Yves Saint Laurent has been banned by the UK’s advertising watchdog for using a model who appeared to be unhealthily underweight.
Upholding a complaint that the model looked too thin, the Advertising Standards Authority (ASA) censured the advert, which appeared in Elle magazine, as irresponsible.
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