Recent controversies surrounding the public portrayal of science suggest that we are too reliant on its fragile findings
The past few weeks have seen some remarkable episodes in science.
Through a hoax, evocative of the Sokal Affair of the mid-1990s, John Bohannon showed how trivially easy it is to start a popular meme based on science. Bohannon ginned up a fake study showing that eating chocolate leads to weight loss, got it published and then was able to promote it onto the pages of several newspapers and television news outlets.
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