Local Government Association calls on manufacturers to follow Britvic in lowering calorie content of fruit juices and sports drinks as well as colas
Drinks manufacturers should commit to reducing the amount of sugar in their products, according to council leaders who have accused the industry of “helping wean a generation of overweight children”.
The Local Government Association (LGA), which represents more than 370 councils in England and Wales responsible for public health, says consumers are unwittingly buying products laden in calories.
The killer is the sports drink, which is fantastically full of sugar but children drink as if it is water
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